Minnesota is home to a vibrant, resilient, and deeply rooted Latino community. As a real estate agent who has served Spanish‑speaking families in Minneapolis for more than 24 years, I’ve had the privilege of witnessing the beauty, strength, and cultural richness of this community up close.
In recent months, harmful narratives have circulated about Latinos in Minnesota. These narratives are not only inaccurate — they erase the lived experiences of the families who have built, restored, and strengthened our neighborhoods for decades.
I want to offer a different perspective. A fuller one. A human one.
Because personal stories are the antidote to polarization, hate, and violence.
These are the five things I absolutely LOVE about the Latino community in Minnesota.
1. Amor: A Culture of Warmth and Connection
My journey began in my early 20s, when I traveled to Latin America and fell in love with the LOVE. It was tangible — in the greetings, the music, the language, the emotion. That experience shaped my life and ultimately led me to become a Spanish‑speaking real estate agent.
Latino immigrants bring that same warmth to Minnesota.
The kindness.
The hospitality.
The emotional richness.
It’s a gift to our state.
2. Family: The Foundation of Strong Communities
One of the most beautiful aspects of Latino culture is the commitment to family. Elders are honored, children are cherished, and families stay together through every challenge.
In a world where isolation is increasingly common, Latino families model a way of living that is grounded, connected, and deeply human.
Healthy families create healthy communities — and Minnesota is stronger because of this.
3. Work: “Si Se Quiere, Se Puede”
My Spanish tagline is “si se quiere, se puede.”
It carries two meanings:
- If you want it, you can do it.
- If love is present, it is possible.
Both translations reflect what I’ve seen over and over again:
Latino families work with heart, grit, and determination.
This is not the exception — it is the culture.
Whether they are working multiple jobs, building financial stability, or renovating their first home, the commitment is unwavering.
4. Economy: Rebuilding Neighborhoods, Strengthening Cities
After the 2008 housing crash, many Minneapolis neighborhoods were devastated. Homes sat vacant, vandalized, and deteriorating.
Then something remarkable happened.
Latino buyers stepped in. They purchased distressed homes and rebuilt them — often working late at night after long shifts. Entire blocks were transformed through skill, pride, and relentless effort.
Minnesota’s urban economy is stronger today because of Latino labor, craftsmanship, and investment.
5. Joy and Faith: A Spirit That Lifts Everyone
Despite long hours, systemic challenges, and real injustices, Latino communities radiate joy. Gratitude. Positivity. A deep appreciation for life.
And above all — faith.
Faith that tomorrow can be better.
Faith that hard work matters.
Faith that God is present in every step.
This spirit brings emotional warmth and resilience to Minnesota.
A Final Word of Gratitude
To the Latino families I’ve served, learned from, and grown with over the past 24 years:
Thank you.
Thank you for your love, your strength, your work, your joy, and your faith.
Minnesota is better because of you.